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#EarthToParis:
This Is Not About Jack Black


IMPACT

Our 2015 films for the UN Foundation and Good Magazine featuring Morgan Freeman and Jack Black were watched nearly 10 million times and were promoted by Ban Ki-moon and the US White House to draw attention to the need to act on global warming.

We worked with creative director Nirvan Mullick to create a social media campaign that saw 1.4 billion impressions of the #EarthToParis hashtag.